BP-owned company ditches “green” colors after Gulf disaster — “They’ve now been exposed”


TNK-BP ditches BP "green" colors after Gulf spill, Reuters, February 25, 2011:

BP's Russian arm, TNK-BP, has done away with BP's trademark eco-friendly colors on its website in favor of a dark, severe Siberian theme, a move branding experts say speaks to the post-Gulf spill investor. ...

"BP's eco-friendly marketing campaign worked beautifully, but it was saying it was something that is was not. They've now been exposed. It was beyond petroleum, now it is back to petroleum," said Derrick Daye, a branding consultant who runs the website Branding Strategy Insider. ...

The new design where the black is immediately associated with oil, signals that TNK-BP is moving back to something that is believable and defendable with the industry," he said. ...

Read the report here.

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